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Job summary

Main area
NHS Wales Executive
Grade
Band 8a
Contract
Permanent
Hours
  • Full time
  • Flexible working
  • Home or remote working
  • Compressed hours
37.5 hours per week
Job ref
028-AC117-0424
Employer
Public Health Wales NHS Trust
Employer type
NHS
Site
Capital Quarter 2
Town
Cardiff
Salary
£51,706 - £58,210 per annum
Salary period
Yearly
Closing
Today at 23:59

Employer heading

Public Health Wales NHS Trust logo

Senior Improvement Programme Communications Manager

Band 8a

Welcome to the NHS Wales Executive, a new national support function, operational from 1 April 2023

Our key purpose is to…

Drive improvements in the quality and safety of care - resulting in better and more equitable outcomes, access and patient experience, reduced variation, and improvements in population health.

To find out more visit NHS Wales Executive.

Our values

Working together, with trust and respect, to make a difference

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.

Job overview

This is an opportunity for role in the new Quality, Safety and Improvement directorate of the NHS Wales Executive, to be part of our team at a busy and exciting time as we step-up our support to help NHS Wales improve care for the people of Wales.

Improvement Cymru is a core part of this directorate. Together, we work alongside organisations to empower, embed and elevate improvements to quality and safety, delivering all-Wales improvement programmes to achieve quality and safety priorities.

You’ll be joining an ambitious team, comprising some of the most qualified, experienced Improvement professionals in health and social care in Wales. As part of our new direction, we want to strengthen our team by recruiting new team members from diverse backgrounds with a mix of skills, personalities and experiences – considering candidates from both an NHS background as well as other sectors.

Job summary

This is an exciting opportunity for a strategic communications and engagement leader to develop innovative communications and engagement strategies and techniques to support the success of improvement programmes across Wales.

This role is a pivotal team leader position, leading on communications and engagement for national improvement programmes. This role will lead and manage a team of improvement communications and engagement managers, responsible for all aspects of communications and engagement both within our national improvement programmes and about the programmes.

Main duties of the job

Within improvement programmes, the challenge is to ensure all key stakeholders are engaged with and understand the programme in a way that influences their behaviour to contribute towards a successful outcome. Knowledge and experience of behaviour science and how to apply this to influence behaviour is advantageous in this role.

When communicating with wider stakeholders about improvement programmes, the aim is to demonstrate impact, value and progress. Using creative techniques and storytelling to bring the work to life, to be relatable for wider stakeholders.

Our communications and engagement approach is based on insight, understanding audiences and using this to develop communications and engagement strategies and techniques to influence what people think, feel and do. To do this, we use research such as focus groups, creative workshops and co-design workshops. Mentoring and support will be offered by the Improvement Communications and Engagement Lead to learn these techniques if required.

This role will work closely with the Head of Programmes, Programme Leads and their teams, as well as working alongside wider teams and communications professionals across the NHS Wales Executive. Strong relationship building and influencing skills are important in this role.

Interested candidates are encouraged to contact the role recruitment manager to discuss the role further if they have any queries - [email protected]

Working for our organisation

The NHS Wales Executive provides a central guiding hand, working in partnership for and on behalf of Welsh Government, in and with the NHS in Wales. The Executive is hosted by Public Health Wales.  

We are a national support function delivering ‘A Healthier Wales’ vision of a whole-system approach to providing excellent health and social care across Wales.

The Executive’s role in supporting this vision is to provide strong national leadership and strategic direction enabling, supporting and, where necessary, intervening to ensure the delivery of national priorities and standards, to improve the quality and safety of care. The Executive will drive improvements to achieve better, fairer healthcare outcomes for the people of Wales.

To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/

For guidance on the application process, please visit https://phw.nhs.wales/working-for-us/applicant-information-and-guidance/

From 1 April 2023 Improvement Cymru became part of the NHS Wales Executive. As a subsidiary brand of the NHS Wales Executive, Improvement Cymru will operate in shadow format for the first 12 months before formally joining the NHS Wales Executive in April 2024.

Detailed job description and main responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac.

The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.

Person specification

Qualifications

Essential criteria
  • • Educated to degree level or equivalent demonstrable experience (e.g. significant senior management level experience working in a similar environment such as Marketing or Public Relations)
  • • Continual professional development
Desirable criteria
  • • Membership of CIPR, CIM, IOIC (or other relevant professional body)

Experience

Essential criteria
  • • Experience of developing, delivering and evaluating effective communications strategies and plans
  • • Extensive knowledge of behaviour change communication models and theories
  • • Experience of using social media in a professional capacity to support and deliver objectives
  • • Experience of developing and delivering communications to influence NHS staff behaviours
  • • Experience of managing the day-to-day activities of a multi-disciplinary communications team including recruitment and team planning
  • • Experience of working with multidisciplinary teams at varying levels of seniority and providing expert communications advice
  • • Broad experience of, and evidence of, working in partnership with other organisations at all levels within the public sector
Desirable criteria
  • • Expertise in NHS improvement communications

Skills

Essential criteria
  • • Communicate effectively, including excellent spoken and written skills
  • • An analytical mind and capable of drawing clear conclusions from multiple information sources
  • • Able to demonstrate a high level of interpersonal skills, displaying credibility, influence and political acumen
  • • Excellent team capacity planning and management skills, ensuring key deadlines are consistently met
  • • Able to apply creativity and innovation to develop their approach to communications based on new concepts, insights or analysis
Desirable criteria
  • • Ability to speak Welsh / willingness to learn

Employer certification / accreditation badges

Final Gold LevelDisability confident leaderStop Smoking Wales is the NHS Smoking Cessation Service in WalesMindful employer.  Being positive about mental health.Final Gold Level WelshCore principlesPrentisiaethau ApprenticeshipsStep into healthRefugee Employment NetworkHappy to Talk Flexible WorkingArmed Forces CovenantEmployer pledge demonstrating a commitment to change how we think and act about mental healthStonewall Top 100 Employers in 2023

Applicant requirements

The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Welsh language skills are desirable

Documents to download

Apply online now

Further details / informal visits contact

Name
Amy Boyle
Job title
Improvement Communications and Engagement Lead
Email address
[email protected]
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