Job summary
- Main area
- Charity Content Creator
- Grade
- Band 3
- Contract
- Permanent
- Hours
- Full time - 37.5 hours per week (Monday to Friday working structure most weeks. Flexible working required some evenings and weekends to support event and fundraising delivery.)
- Job ref
- 120-AC833-1025
- Employer
- Velindre University NHS Trust
- Employer type
- NHS
- Site
- Velindre Cancer Centre
- Town
- Cardiff
- Salary
- £25,313 - £26,999 per annum
- Salary period
- Yearly
- Closing
- 04/11/2025 23:59
Employer heading
Content Creation Assistant
Band 3
Thank you for your interest in working for Velindre University NHS Trust, which is a committed equal opportunities employer. The Trust welcomes applications from people who share our vision;
Velindre University NHS Trust will be recognised locally, nationally and internationally as a renowned organisation of excellence for patient and donor care, education and research.
our values;
- Caring
- Respectful
- Accountable
and who will complement our current experienced and specialist employees who are passionate about working in a Trust that has the ambition to provide world class services and care to patient and donors.
Velindre University NHS Trust holds a special place at the heart of healthcare in Wales. It is also an amazing organisation to work and to develop your career. The Trust comprises of two divisions, Velindre Cancer Centre and Welsh Blood Service. The Trust also hosts on behalf of the Welsh Government and NHS Wales, NHS Wales Shared Services Partnership (NWSSP) and Health Technology Wales (HTW).
Velindre University NHS Trust provides our employees with a favourable salary and reward / staff benefits & support package.
For more information on this vacancy please contact the recruiting manager, who will be pleased to discuss their employment opportunity with you.
Please check your email account regularly. Successful applicants will receive all recruitment related correspondence via the email account registered on the application form.
The Trust also reserves the right to close a vacancy early or withdraw an advertisement at any stage of the process, to enable internal staff requiring to be redeployed in suitable roles.
Posts may be subject to a Disclosure and Barring Service (DBS) Check and Professional Registration Check.
For more information on our Trust Employee Reward and Benefit’s Package please visit the Velindre University NHS Trust website.
Applications may be submitted in Welsh. Applications submitted in Welsh will not be treated less favourably than an application submitted in English.
Job overview
This is a creative role within the Charity team that supports the creation, and delivery of digital and written content across a range of communication channels. This includes, but is not limited to, social media, website, email marketing, fundraising campaigns, press releases, and charity literature. The role will help maintain the charity’s digital platforms, engage with supporters, and promote the charity’s mission and events.
Main duties of the job
- Collate, create, write, and edit engaging content to be shared across all social media platforms and communication channels.
- Support with the creation, and execution of campaigns and promotional materials across both digital and print platforms for internal and external audiences.
- Work closely with the Charity Brand Manager and wider creative team to ensure all content aligns with brand tone, messaging, and visual identity.
- Draft and edit content for use across the charity’s platforms including website, social media, events, email communications, newsletters, and donor literature.
- Source stories from patients, staff, supporters, and the local community to be used in charity marketing projects.
- Monitoring of digital channels (e.g., social media, direct messages, email inboxes), responding to routine enquiries using templates or under guidance, and help ensure all content is accurate, timely, and on-brand.
- Use tools such as Hootsuite and Meta Business Suite to schedule and manage social media content.
- Contribute to monthly performance reports and offer insight based on content analytics.
- Research market trends in charity, fundraising, and social media to ensure content remains fresh and effective.
- Provide editorial and creative input in the preparation and formatting of materials for charity campaigns, stewardship communications, and donor engagement activities, following guidance from senior team members.
Working for our organisation
Here at Velindre University NHS Trust we are extremely proud of the specialist services we provide across the whole of Wales in our cutting-edge Velindre Cancer Centre and our award-winning Welsh Blood Service, as well as the expertise of our corporate functions that bring the two divisions together. We are also fortunate to host the NHS Wales Shared Services Partnership and Health Technology Wales and have developed strong partnership working with these expert services.
Formed in 1994, the Trust has a dedicated workforce that continuously strives to apply the key principles of value based healthcare through a wide array of roles. We play a vital role in the communities we support and have ambitious plans for the future to continue to improve the services we deliver. We strive to maintain our core values in everything we do by being; accountable, bold, caring and dynamic, and ensuring the best possible care for our patients and donors.
If you want to work for an organisation that prides itself on making a real difference and offers exciting career opportunities then Velindre University NHS Trust is the place for you.
Visit our website to find out more https://velindre.nhs.wales/
Detailed job description and main responsibilities
Social Media & Digital Engagement:
- Create, publish, and schedule content across all digital platforms.
- Write social media copy in the charity’s tone of voice, tailored to each platform and audience.
- Support the recruitment for events using social media and other digital channels.
- Monitor accounts, engage with the audience, and maintain a consistent content calendar.
- Collaborate with the wider fundraising team on social-led event promotion and recruitment.
- Support the delivery and development of key charity products, including monthly giving and legacy campaigns.
Content Writing & Editorial:
- Write and edit case studies, website content, event write-ups, press releases, mass emails, newsletters and donor communications.
- Ensure all written content follows a consistent brand tone and messaging strategy.
- Explore and share new writing styles and formats to increase engagement.
- Support the creation of core messaging, campaigns, and printed literature.
- Write internal and external comms to increase awareness and engagement around the charity and our mission.
- Write and edit content for key charity campaigns such as World Cancer Day, International Day of Charity, Christmas, and others.
Website & Digital Channel Management:
- Support ongoing website maintenance, ensuring up-to-date charity messaging and timely content updates.
- Work with the creative team to build complementary website and blog content.
- Maintain accuracy of the online shop, including product information, pricing and descriptions.
- Assist in maintaining the internal intranet site to improve staff engagement.
- Support the charity's digital optimisation projects.
General Responsibilities:
- Support with administrative tasks as directed by the Charity Brand Manager.
- Positively represent the Charity team when liaising with internal and external stakeholders.
- Maintain working knowledge of all charity digital platforms including the website, intranet, social media and email marketing systems.
- Feed relevant supporter and campaign data into the charity’s CRM system.
- Ensure timely and accurate delivery of high-quality content for all communications.
- Attend events, presentations, and content days to capture stories, media, and supporter engagement.
- Take part in campaign planning and creative brainstorming sessions, contributing innovative ideas and insights.
Person specification
English
Essential criteria
- NVQ/BTEC level 3 level or equivalent knowledge and experience in a relevant subject area such as design, marketing, promotion, charity work.
- Previous experience in a similar content creation or social media role. Passion for both writing and digital media.
- Competent in IT and digital tools such as Canva, Adobe, Hootsuite, and Microsoft Office.
- Ability to travel within geographical area effectively
- Some experience in producing original digital or written materials. Awareness of current trends in digital and social media.
Desirable criteria
- Experience in a content or fundraising support role within healthcare or charity sectors.
- Fluent in Welsh language.
- Ability to travel to local, national and/or international fundraising events.
English
Essential criteria
- NVQ/BTEC level 3 level or equivalent knowledge and experience in a relevant subject area such as design, marketing, promotion, charity work.
- Previous experience in a similar content creation or social media role. Passion for both writing and digital media.
- Creative and innovative thinker, able to contribute ideas for new content.
- Good written and visual communication skills, with attention to detail.
- Confident working with people and handling sensitive topics with empathy.
- Competent in IT and digital tools such as Canva, Adobe, Hootsuite, and Microsoft Office.
- Some experience in producing original digital or written materials. Awareness of current trends in digital and social media.
- Motivated by making a positive difference in a healthcare or charity environment.
- An interest in and understanding of new social media and digital technology developments, and a proven background in supporting change to adapt to these.
- Ability to travel within geographical area effectively
- Ability to work hours flexibly
Desirable criteria
- Previous experience working in a charity and/or NHS environment. Understanding of digital promotion techniques and donor behaviour. Experience designing and creating web content, presentations, and donor-facing materials.
- Fluent in Welsh language.
- Experience in a content or fundraising support role within healthcare or charity sectors.
- Familiarity with multiple digital systems and platforms.
- Awareness of Charity work in an NHS environment.
- Ability to travel to local, national and/or international fundraising events.
Employer certification / accreditation badges
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Applicant requirements
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Welsh language skills are desirable
Documents to download
Further details / informal visits contact
- Name
- Lucesca Walters
- Job title
- Donor Development Manager
- Email address
- [email protected]
- Telephone number
- 029 2031 6211
- Additional information
Please call 029 2031 6211 if you would like to arrange a meeting or call.
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