Job summary
- Main area
- Communications and Digital media
- Grade
- Band 6
- Contract
- Permanent
- Hours
- Full time
- Flexible working
- Job ref
- 082-AC001-0126
- Employer
- Health Education and Improvement Wales
- Employer type
- NHS
- Site
- Ty Dysgu
- Town
- Cefncoed
- Salary
- £39,263 - £47,280 per annum
- Salary period
- Yearly
- Closing
- 05/02/2026 23:59
Employer heading
Senior Digital Media Officer
Band 6
We are committed to promoting inclusion at HEIW and we welcome applications from everybody recognising the value that diversity brings to our workforce. To work in the UK, candidates who are not UK or Republic of Ireland (ROI) nationals require sponsorship via a Skilled Worker Visa, unless they have permission to work via another route. Please note that HEIW does not currently hold a licence to appoint skilled workers from overseas by sponsoring them to work in the UK. If successful, candidates from outside of the UK or ROI would be responsible for obtaining their own sponsorship or visa to enable them to work for HEIW - Work in the UK.
This vacancy may close early if it receives a high number of applications. Please complete and submit your application in good time to avoid disappointment.
Job overview
Shape how Wales learns, leads, and delivers healthcare
Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales. Everything we do is focused on developing a skilled, compassionate, and future ready workforce that improves care for patients and population health across Wales.
We’re looking for a Senior Digital Media Officer to play a pivotal role in how we communicate, engage, and connect with our people, our partners, and the wider health and care system.
This is a high impact, hands on digital role for someone who combines strong technical expertise with creativity, sound judgement, and the confidence to advise and influence at senior level.
Location: Contractually office-based at Ty Dysgu, Nantgarw. However, current working arrangement operates on a hybrid basis, with a minimum of two days per week in the office. Arrangement is subject to review and may change in line with organisational requirements.
Main duties of the job
As Senior Digital Media Officer, you’ll lead the day to day management and development of HEIW’s digital channels, including our bilingual websites, intranet, and social media platforms.
You’ll ensure content is clear, accessible, engaging, bilingual, and aligned to organisational priorities, while continually improving quality, performance, and user experience.
Working closely with colleagues across Communications, Digital and Data, the wider organisation, and external suppliers, you’ll deliver joined up digital campaigns, high-quality content, and measurable impact.
The role also includes professional leadership, with day-to-day support to colleagues and deputising for senior managers when required.
Working for our organisation
Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.
HEIW’s is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:
- Respect for All in every contact we have with others,
- Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,
- Together as a Team: Working with colleagues across NHS Wales and with partner organisations.
HEIW received the HPMA Award for Employee Engagement in 2019.
What you can expect:
- a corporate induction and 90 day Welcome itinerary,
- compassionate leadership,
- a meaningful values based performance appraisal process,
- the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.
Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as “One HEIW Team”. Do you want to join that team?
Detailed job description and main responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply” now to view in Trac.
Person specification
Qualifications and knowledge
Essential criteria
- Degree level qualification or equivalent experience in communications, journalism, marketing, or digital media.
- Strong professional knowledge of digital communications, including social media, websites, CMS, videography and analytics.
Desirable criteria
- Experience of MURA CMS.
Experience
Essential criteria
- Experience of managing social media accounts in a high profile organisation.
- Hands on experience of producing digital content (graphics, video, copy) for web and social channels.
- Experience of managing and developing websites, including accessibility, SEO and analytics.
- Experience of using analytics to evaluate performance and inform improvements.
Desirable criteria
- Experience of working in the NHS, public sector, or a similarly complex organisation.
Skills and attributes
Essential criteria
- Excellent written skills
- Strong IT and digital skills, including publishing, video and analytics tools.
- Ability to manage multiple priorities under pressure and to tight deadlines.
Skills and attributes
Essential criteria
- Excellent organisational, planning and coordination skills, with the ability to manage competing priorities under pressure and to tight deadlines.
- Strong influencing and persuading skills, with the confidence to negotiate and secure buy in from colleagues at all levels.
- Sound judgement and decision making skills, able to weigh complex information and recommend appropriate courses of action
- Creative and innovative approach to content and problem solving.
- Strong interpersonal and influencing skills, able to secure confidence of senior colleagues.
- Ability to lead, coach and support junior colleagues.
- Ability to analyse complex data and present clear recommendations.
- Ability to plan, deliver and evaluate digital projects and campaigns.
- Flexible, adaptable and proactive approach.
Desirable criteria
- Ability to travel within Wales and work flexibly when required.
- Commitment to continuous professional development.
- Commitment to HEIW values and behaviours.
Experience
Essential criteria
- Experience of creating and implementing digital communications plans.
- Experience of paid and organic digital advertising, including managing budgets.
- Experience of working with external agencies on design, video or digital projects.
Desirable criteria
- Experience of managing bilingual social media accounts.
- Experience of handling high profile, sensitive or crisis situations through digital channels.
- Experience of working in the NHS, public sector, or a similarly complex organisation.
- Experience of supporting CMS development programmes or projects.
Qualifications and knowledge
Essential criteria
- Knowledge of WCAG 2.2 accessibility standards, SEO, and digital compliance.
- Evidence of ongoing professional development in communications, journalism or marketing.
- Knowledge of CMS systems.
- Experience of planning, organising and coordinating multiple digital projects or campaigns simultaneously.
Desirable criteria
- Postgraduate qualification in communications, marketing, or journalism.
- Membership of a relevant professional body (CIPR, CIM, etc.).
- Welsh language skills (level 1 or above in understanding, speaking, reading and writing).
Employer certification / accreditation badges
Applicant requirements
Welsh language skills are desirable
Documents to download
Further details / informal visits contact
- Name
- Helen Cade
- Job title
- Deputy Head of Communications and Engagement
- Email address
- [email protected]
- Additional information
Key dates
Closing date: 5 February 2026
Interviews: 2/3 March 2026
Note: This vacancy may close early if it receives a high number of applications. Please complete and submit your application in good time to avoid disappointment.
Interviews will take place in person and include a short practical or scenario based exercise relevant to the role.
Need more information?
To find out more about HEIW, please download our latest brochure: heiw.nhs.wales/files/heiw-brochure1/
For an informal discussion about the role, please contact: [email protected]
List jobs with Health Education and Improvement Wales in Administrative Services or all sectors