Job summary
- Main area
- Marketing
- Grade
- Band 5
- Contract
- 8 months (Fixed Term Until 31st March 2026 due to funding)
- Hours
- Full time - 37.5 hours per week
- Job ref
- 028-AC113-0525
- Employer
- Public Health Wales NHS Trust
- Employer type
- NHS
- Site
- Negotiable
- Town
- Negotiable
- Salary
- £30,420 - £37,030 per annum
- Salary period
- Yearly
- Closing
- 18/05/2025 23:59
Employer heading
Social Marketing Co-ordinator
Band 5
Welcome to Public Health Wales, the national public health organisation for Wales
Our vision is Working to achieve a healthier future for Wales
To find out more visit Public Health Wales and watch this video about our Strategic Plan
Working together, with trust and respect, to make a difference
Follow us on Facebook, LinkedIn, Twitter and Instagram
Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.
Please be advised that there is a temporary top up for Bands 2 and 3 to reflect the incorporation of the top up to the living wage of £12.60 per hour - £24,638 per annum.
This temporary top up will be in place until the annual pay uplift for 2025/26 is confirmed.
Job overview
This is a fixed term role until 31st March 2026 due to funding
Are you a data driven marketer looking to use your performance marketing skills to help make a real difference to people and communities across Wales?
This is a unique opportunity to improve the health of the population in Wales, by working on several national health improvement brands including Help Me Quit.
PHW’s Social Marketing team are looking for an analyst experienced in working with marketing data from several sources to help optimise and drive behaviourally informed health and wellbeing campaigns.
This post will play an important part in analysing data and insights from sources including Google Analytics and Meta Business Suite to help shape a series of high-profile marketing campaigns.
Take your place in our dynamic team as we tackle important health topics through the application of Social Marketing theory and best practice. Not to be confused with ‘social media marketing’.
Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people.
Why not get in touch for an informal discussion? Reach out to the Social Marketing team at the email within this advert.
Main duties of the job
You will contribute to the implementation and evaluation of integrated national social marketing campaigns, designed to promote healthy behaviours amongst the Welsh public.
The role is an exciting opportunity to be an active contributor within an important topic area to make a positive difference to the wellbeing of population groups across Wales.
You will be a performance marketing, advertising or data analyst professional with an eye for detail and experience of analysing marketing data to support marketing campaigns. You will have experience of working across a range of bilingual digital channels and creating reports based on activity.
You will also be encouraged to input into how we can make our Welsh Language offer more compelling and culturally relevant to Welsh audiences. Whilst promoting the Welsh Language and growing the Welsh identity of our health improvement brands, and one of a kind offers.
You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.
Public Health Wales’ Health Improvement Division has a strong focus on evidence-based practice, research and evaluation as well as the application of behavioural science.
The ability to speak Welsh is desirable for this post.
Working for our organisation
We are Public Health Wales – the national public health organisation for Wales. Our purpose is ‘working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.
Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.
To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/
For guidance on the application process, please visit https://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Detailed job description and main responsibilities
To undertake a comprehensive facilitative and co-ordination role to enable the effective delivery of a range of social marketing projects within an integrated programme of social marketing for health improvement implementing key elements of national policy and programmes.
The post-holder will form the first point of contact for local and national partner organisations and internal stakeholders involved in the delivery of social marketing programmes. The post-holder will be responsible for developing and maintaining communication mechanisms within the wider programme of work, organising events, maintaining and developing digital content and responding to queries.
The post holder will also organise engagement activity with the public and key stakeholders for gathering insight research and co-producing elements of the social marketing approach.
The post holder will originate, coordinate and monitor social marketing activity for health improvement from multiple stakeholders including internal and external statutory, public, commercial and third sector.
The post-holder will work closely with other teams within the Health Improvement Division; Communications Team and other Divisions within Public Health Wales as well as partners from across the public sector.
Person specification
Qualifications
Essential criteria
- • Educated to degree level or equivalent in a related subject or have equivalent experience.
- • Evidence of continuing professional development.
Desirable criteria
- • Evidence of industry recognised qualification (CIM/CIPR)
Experience
Essential criteria
- • Significant experience of preparing and publishing engaging communication or marketing content for a project or programme across a broad range of channels and platforms
- • Experience of using Analytical Tools or Software
Desirable criteria
- • Project or programme management skills and experience
Knowledge & understanding
Essential criteria
- • Knowledge of visual communications techniques, i.e. photography, video
Skills and abilities
Essential criteria
- • Excellent organisational skills in a multi-project environment
- • Excellent communication skills (written and verbal); ability to summarise complex information for a range of audiences
Desirable criteria
- • Ability to communicate through the medium of Welsh
Employer certification / accreditation badges
Applicant requirements
Welsh language skills are desirable
Documents to download
Further details / informal visits contact
- Name
- Jessica Rayner
- Job title
- Campaigns and Communications Manager
- Email address
- [email protected]
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