Job overview

The Senior Internal Communications and Engagement Officer is a key role in the London Ambulance Service’s Internal Communications and Engagement team.  
 
The role is focussed on supporting staff engagement and involvement with the Trust’s vision and strategy through the delivery of engaging, compelling and informative internal communications 
and engagement activities in alignment with information governance guidelines, Trust brand identity and editorial guidelines. 
 
The role will support the development and implementation of a content and channels strategy that puts employees, volunteers and patients at its heart, built on a robust channel mix that enables meaningful dialogue, is two-way, measurable and effective. 
 
Working with our Channels and Content Manager, you will help manage, moderate and build confidence in our digital engagement channels, fostering a culture of conversation across our dispersed workforce and demonstrate how our social engagement platform can support great 
team working – one of the key values of the Trust. You will suggest and imbed improvements to platforms based on feedback and data and work with suppliers on the development of platforms. 
 
The postholder will lead on campaigns and initiatives across all internal channels from strategy planning through to delivery and evaluation. The post holder should be experienced in campaign planning, have excellent written and relationship management skills, be able to work to tight 
deadlines and be highly organised, managing their own workload. 
 
The postholder will have lead responsibility for increasing leadership visibility and engagement with staff and volunteers across operational and support services within the Trust, particularly via our digital channels. They will need to build trusted relationships with our senior leaders, 
enabling them to engage more frequently and effectively with a range of colleagues and teams through our channels including virtual and face-to-face events and forums. 
 
The Senior Internal Communications and Engagement Officer will also be required to brief and advise leaders and managers on internal communications techniques to support wider staff 
engagement and communications, have strong presentation skills and be familiar with handling complex, sensitive or confidential information. 

Main duties of the job

Create and implement a leadership visibility and engagement plan, consistently reviewing outcomes, improving and refining where needed. 
• Work closely and collaboratively with our stakeholder team colleagues to ensure leadership visits and engagement activities maximise local opportunities to engage with both colleagues and wider stakeholders in London. 
• Onboard, train and support operational and support colleagues in the use of our digital channels, demonstrating how they support their team and departmental goals. 
• Provide trusted advice to internal stakeholders and guidance on all content aspects including, but not limited to: language, tone, messaging and publication effectiveness. 
• Plan, deliver and evaluate internal campaigns and initiatives.  
• Draft and edit content for use in publications, including news and information emails, digital posts, bulletins and newsletters to support projects as required. 

Working for our organisation

Our strategy 2023-2028 outlines how we plan to achieve this, and  is centred upon three missions focused on:

• Our care – delivering outstanding emergency and urgent care whenever and wherever needed.
• Our organisation – being an increasingly inclusive, well-led and highly skilled organisation people are proud to work for.
• Our London – using our unique pan-London position to contribute to improving the health of the capital.

To achieve these three missions we have set ourselves 50 commitments to deliver over the next five years. In developing these ambitious commitments, we have engaged extensively both inside our organisation, with our partners and with our patients, and we have analysed population trends and horizon scanned the future.