Job summary
- Main area
- Digital Communications
- Grade
- NHS AfC: Band 7
- Contract
- Permanent
- Hours
- Full time - 37.5 hours per week
- Job ref
- 164-8120531
- Employer
- Nottingham University Hospitals NHS Trust
- Employer type
- NHS
- Site
- Queen's Medical Centre
- Town
- Nottingham
- Salary
- £49,387 - £56,515 per annum
- Salary period
- Yearly
- Closing
- 14/09/2026 23:59
Employer heading
Digital Communications Lead
NHS AfC: Band 7
Job overview
The Communications Team has a vital role in the delivery of NUH’s ambition to be outstanding in health outcomes and patient and staff experience.
The postholder will work under the guidance of the Head of External Communications but will support the wider communications team in delivering high quality messaging and content to a wide internal and external audience.
The postholder will take the lead on the delivery of design and digital communications activity, including leading on all aspects related to proactive planning and management of social media, web and content production.
The postholder will be able to establish positive working relationships quickly at all levels of the organisation and manage a busy workload, responding to conflicting priorities as required.
The postholder will have line management responsibility for the Digital Communications Assistant, Digital Communications Officer (Research), Graphic Designer and Graphic Designer (print services).
The role supports the Communications Team works in partnership with its clinical and operational support divisions, responding to needs in a timely way.
The post holder will be based at Queen’s Medical Centre (QMC) with the ability to work across all Trust and external sites as needed.
The postholder will be required to work flexibly, including out-of-hours working as required to the role and part of the on-call rota, for which there is an additional payment.
Main duties of the job
- To lead all aspects related to the successful and proactive planning, management and delivery of digital communications and engagement.
- Lead on all day-to-day activities related to maintaining and the ongoing development of the Trust’s website and social media channels, including generating and developing content.
- To lead on the ongoing development and management of the Trust brand and corporate identity, including creative and brand guidelines.
- To maintain technical skills and knowledge relevant to the team – including use of appropriate computer software packages (including Adobe Creative Suite, Canva, Capcut and Microsoft) suitable for print and digital use.
- To lead on video and photography production, managing consent, filming and delivery to audience needs.
- Provide regular and as required reports offering relevant and detailed insight into delivery of communications across online channels.
Working for our organisation
With over 19,000 staff, we are one of the biggest employers in the city with a central role in supporting the health and wellbeing of our local population. We play a leading role in research, education and innovation.
Come and join our wonderful team at NUH. We are big believers in diversity and welcome new ideas to help develop our team in order to deliver world class healthcare to the vast patient populations we serve. With endless personal development opportunities available, at NUH we will endeavour to turn your job into a career!
We particularly welcome applications from people who identify as Black, Asian and Minority Ethnic, or Disabled, as we are striving to be better represented at NUH.
Detailed job description and main responsibilities
- To support the development of creative campaign concepts, working with the Communications Team, that support the delivery of the Trust’s strategic priorities
2. To lead all aspects related to the successful and proactive planning, management and delivery of digital communications and engagement.
- Manage, own and develop NUH’s public website, intranet and social media channels, alongside development of new channels as required.
- Lead on all day-to-day activities related to maintaining and the ongoing development of the Trust’s website and social media channels, including generating and developing content.
- To lead on the ongoing development and management of the Trust brand and corporate identity, including creative and brand guidelines.
- To deliver training to the organisation re: social media, content development and web.
- To maintain technical skills and knowledge relevant to the team – including use of appropriate computer software packages (including Adobe Creative Suite, Canva, Capcut and Microsoft) suitable for print and digital use
- To support deliver the in-house printing function, supporting the Trust in developing and delivering timely and cost-effective print work
- To lead on video and photography production, managing consent, filming and delivery to audience needs.
- Agree targets for all digital activity and embed appropriate evaluation/ analytic tools to monitor and adjust the effectiveness of these platforms. This includes managing the contract for the social platform that is chosen.
- Keep abreast of digital and social media developments, and recommend and support the integration of appropriate tools for distinct target audiences
- Ensure all activity complies with current legislation related to data protection, accessibility and usability, and be alert to new/emerging regulations and guidelines such as PECR/GDPR regulations.
13. Work closely with the Communications and Engagement Team to ensure joined up working and best use of digital platforms to maximise internal and external engagement
Quality and Governance
1. Provide regular and as required reports offering relevant and detailed insight into delivery of communications across online channels.
- Support the Trust with internal and external communications requirements during major incidents and Trust-wide crisis
- Make judgements that require analysis and interpretation of situations where internal and external stakeholders/experts may challenge decisions made
Management
Professional
1. Maintain expert knowledge of current technological and best practice developments across the communications fields
2. Maintain and update Professional Portfolio and Professional Development Plan.
3. Be able to work independently and manage own workload to make effective use of time and resources and working to local and national standards
4. Work flexibly and undertake other duties commensurate to the grade as required
5. Participate in Joint Annual Personal Development Review with line managers
Person specification
Training & Qualifications
Essential criteria
- Educated to degree level standard or equivalent experience in internal and external communications • Educated to degree level or equivalent experience in digital communications – including web, design, content production and social media • Positive attitude towards learning and development with a record of continuing professional development
- Educated to degree level or equivalent experience in digital communications – including web, design, content production and social media
- Positive attitude towards learning and development with a record of continuing professional development
Experience
Essential criteria
- Extensive experience of developing and managing websites and intranets, including managing relationship with external web development organisations
- Working knowledge of filming and editing video content for various online audiences to support delivery of key Trust messaging
- Experience of managing and motivating staff and teams
- Knowledge and understanding of how to implement digital communications to facilitate the effective delivery of both internal and external communications
- Extensive experience of managing a successful social media function to deliver digital communications to online audience.
Desirable criteria
- NHS experience
- Evidence of a solid understanding of patient confidentiality and the relevant aspects of libel law, the Freedom of Information Act, Equality Act and Data Protection Act.
Communication and Relationship Skills
Essential criteria
- Excellent written and verbal skills
- Experience of developing new and innovative online communication channels
- Ability to manage difficult situations and sensitive issues with tact and diplomacy
- Ability to translate often complex information into something understandable for the audience
- Able to influence and interact with a diverse customer group
Desirable criteria
- Experience of creating and giving presentations to a varied group of internal and external stakeholders
Analytical and Judgement Skills
Essential criteria
- Attention to detail and ability to give constructive feedback to support development of others
- Able to identify, analyse and respond to issues effectively and efficiently
- Knowledge and understanding of regular evaluation of channels, content and communications plans to enable consistent improvement across digital communications
Values led
Essential criteria
- Must be able to demonstrate behaviours consistent with the Trust’s Values and Behaviours
Employer certification / accreditation badges
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Applicant requirements
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Documents to download
Further details / informal visits contact
- Name
- Nikki Moore
- Job title
- Head of External Communications
- Email address
- [email protected]
- Telephone number
- 07812 279 435
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