Detailed job description and main responsibilities

Internal Communications

•       Work with the wider team to manage the staff news bulletin. Plan and generate content and help colleagues throughout ASPH to effectively share their messages.

·       Help teams across ASPH with the planning and implementation of a variety of internal communications campaigns, including support with online surveys and questionnaires when necessary.

·       Produce clear and detailed communications and engagement plans for a range of projects.  

·       Assist the team in supporting the Chief Executive, Chair and wider board with communication and engagement activities including the drafting of Board and Governor Briefings

Media Management

·       To promote the Trust, ensuring that a proactive approach is taken to identifying strong stories, and the communication output supports and reinforces the Trust brand.

·       To lead on issues and proactive projects drawing in support from the wider team as needed to formulate strategy for proactive, reactive media and crisis communications issues.

·       To be able to coordinate visits from high profile visitors, such as government ministers, with and without media presence.

·       To be able to produce excellent written work, including press releases, first person pieces and report content, including writing to short deadlines.

·       Effectively manage media enquiries and advise colleagues on the right approach in relation to media issues. Produce media statements when required. 

·       Build strong relationships with local journalists and other relevant media, identifying new opportunities for positive PR and assist the team in delivering a proactive media strategy.

·       Liaise with counterparts from partner organisations, ensuring a system approach where appropriate and negotiating to ensure there is a common approach to potentially controversial issues where opinions may differ.

Social and digital communications

·         Support and develop digital thinking in the Trust C&E Team and identify new and innovative ways to promote our work in the digital space. Generate online coverage of our stories and ensure there is a strong digital element to all of the Trust’s media and communications work, including on social media.

·         Day to day management of social media channels and development of new channels where required.

·     Help to protect the reputation of ASPH by managing the delivery of accurate and timely responses and content across our digital channels.

·    Generate content for the intranet and website, providing advice and support on the development of high quality digital information for staff, patients and the public.

·  Plan and oversee filming and photography projects as and when required. 

Event Management and Engagement

·    Support with the organisation and running of internal and external events, including the drafting of speeches.

·    Assist the Communication, Engagement and Experience Officer in managing the areas within the hospitals/partner organisations in terms of stands, events and external organisations visiting.

·     Attend relevant external events run by partner organisations, including open days and widening participation events.

· Support with stakeholder engagement projects and ensure opportunities to strengthen relationships are exploited.

·       Establish and/or develop new initiatives to broaden opportunities for people to contribute to system plans.

·       Maintain and develop a structured system and programme for engagement and consultation.

·       To manage and maintain a database of external relations contacts and develop regular communication channels sensitive to the needs of each audience.

·       Ensure communications relating to engagement and consultation are accurate, can be easily understood and are fit for purpose.

·       Develop and expand our work with representative groups 

Branding, design and publications 

·       Work closely with the Creative Specialist as well as external suppliers.

·  Oversee the content, design and production of regular corporate publications, and stakeholder updates such as the monthly membership update, media monitoring, information materials, leaflets, posters, social media assets and other ad-hoc communication and engagement materials.

Other

·       Deputise for the Senior Communications and, Engagement Manager and Head of Communications and Engagement as required.

·       Be proactive in identifying opportunities for your professional development and participate in mandatory training.

·       Keep abreast of professional, technological and digital best practice, methods and services that could enhance the role or team.

·       Be responsible for maintaining the confidentiality of all patient and colleague information handled in the course of this role.

·       Be responsible for ensuring that all communications adhere to all areas of the General Data Protection Regulations, Data Protection Act and Caldicott guidelines.

·       Any other duties as directed by the Head of and Director of Communications and Engagement and Chief Executive which support the Trust in the achievement of its organisational objectives, goals and legal obligations via effective engagement and communications.

·       To support the department, organisation and group by carrying out any other duties that reasonably fit within the broad scope of a job of this grade and type of work.

To support the department and organisation by carrying out any other duties that reasonably fit within the broad scope of a job of this grade and type of work.